TUTORIALS
Watch these tutorial videos to learn how to correctly apply our products.
LET'S FACE IT - BB Tinted Moisturiser
Step 1 Squeeze the product onto clean fingertips and then gently dot the tinted moisturiser over your face.
Step 2 Use your fingertips to gently massage in circular motions until cream is absorbed into skin. Repeat the first two steps if you need to build more coverage.
Step 3 Blend the edges into your skin to achieve an undetectable subtle finish.
To remove: Simply wash off our men's tinted moisturiser with water and any face wash of your choice.
USAGE: Let's Face It is your new, year-round go-to tinted moisturiser to define your everyday natural look. It can be used daily to even and brighten skin tone, cover blemishes and helps minimise the appearance of blocked pores. Suitable for all skin types, including oily skin, dry skin and sensitive skin.
SHAKEUP TIP: Less is more! A small amount of our moisturiser goes a long way, so apply a 5p sized amount to start with. However, if you require higher coverage in areas of deeper blemishes or redness our formulations are designed to be buildable.
EYE EYE CAPTAIN - Under Eye Concealer & Moisturiser
Step 1 Gently roll the metal ball on the back of your hand until the product starts to dispense, then roll it on the skin under eyes. AVOID SQUEEZING the tube, just let the product roll onto the skin smoothly and evenly.
Step 2 Gently dab the product using clean fingers until it blends naturally into your skin tone. Repeat the first two steps if you need to build more coverage.
Step 3 Blend the edges into your skin to achieve an undetectable subtle finish.
To remove: Simply wash off the under-eye concealer with water and any face wash of your choice.
USAGE: You can use our men's concealer on its own or after any base colour cosmetics and skincare. Suitable for daily use.
SHAKEUP TIP: Stubborn dark circles around your eyes? It’s best to choose a concealer that’s just one shade lighter than your natural skin tone to really brighten up the area.
HYDRATE IN A HURRY Moisturiser Stick
Step 1 Take off the lid, twist base to propel and remove the inner protective lid.
Step 2 Gently swipe a thin layer of moisturiser onto skin, avoiding the eye area.
Step 3 Repel the stick and close the lid tightly after each use. This keeps the product fresh and free from contamination.
USAGE: Consider this moisturiser stick an all-rounder, a moisturiser for every occasion. After gym? Air-con dried out your skin? Need a boost of hydration during a flight? The stick is the best option for an instant skin refresh anywhere and anytime.
SHAKEUP TIP: The Cucumber Extract in this product makes it an amazing after-sun Moisturiser to reduce irritation and redness. A must-have holiday essential!
YOU DO THE MASK - Charcoal Mask Stick
Step 1 Take off the lid, twist base to propel and remove the inner protective lid.
Step 2 Apply an even and generous layer of the facemask onto clean skin, avoiding the eye area. Leave for 10 minutes before gently washing off with warm water.
Step 3 Repel the stick and close the lid tightly after each use. This keeps the product fresh and free from contamination.
USAGE: You Do the Mask is formulated to be a skincare saviour for various common skin concerns for men. Visible blackheads? Persistent blemishes? Oily t-zone that never goes away? This quick and simple tool is what you need. We recommend using You Do the Mask 2-3 times a week for maximum results.
SHAKEUP TIP: Packed with purifying ingredients, our face mask for men can also be applied in the same way as a blemish treatment to smaller problem areas.
FACE 4WARD - Multi-Action Daily Face Wash
Step 1 Before use, twist open the lid to remove the foil seal and wet the face with water.
Step 2 Apply a coin-size amount of face wash to clean fingertips then gently massage over damp skin using circular motions. Avoid the immediate eye area.
Step 3 Rinse thoroughly with lukewarm water or you can remove the excess with a damp wash cloth.
USAGE: Excess oil? Clogged pores? Irritation? Blemishes? Dead skin? A bar of soap just won’t cut through the dirt. Our daily face wash is designed to improve skin health with one simple step. Suitable for daily use, both Day and Night. Use this cleanser as step 1 of your skincare routine.
SHAKEUP TIP: Always moisturise after face wash, especially if you have oily skin.
FACE 4WARD - Clarifying Toner
Step 1 Always apply toner to clean skin, after cleansing. Remove the security seal on the side of the bottle cap.
Step 2 Dispense product into palm of your hand, then press gently into your face and neck. Or dispense onto cotton pad, then gently wipe on the skin.
Step 3 Do not need to wash off. Leave the product on the skin for a few minutes and continue to apply your next product such as serum or moisturiser.
USAGE: Designed for oily skin, our toner completes the cleansing process and prepares your skin for serum or moisturiser. It is designed as a multi-tasking skin treatment, paired with our daily face wash to combat breakouts, ingrown hairs and blackheads. Suitable for daily use, both Day and Night. Use this toner as step 2 of your male skincare routine, after cleansing.
SHAKEUP TIP: For facial hair, apply toner in the direction of hair growth to minimise irritation and protect hair follicles.
FACE 4WARD - Pro-Youth Serum
Step 1 Always apply face serum to clean skin, after cleansing. Remove the security seal on the side of the bottle cap.
Step 2 Dispense 1-2 drops onto each cheek or into the palm of your clean hand. Please avoid touching the skin directly with the glass pipette.
Step 3 Massage thoroughly into your face and neck.
Step 4 Leave our anti-aging serum on the skin for a few minutes to be fully absorbed before continuing to apply your next product such as moisturiser or bb cream.
USAGE: Unlike a standard moisturiser, the active ingredients in our serum are designed to target specific male skin concerns, including aging and blemish control. The face serum is suitable for all skin types. Use this men's serum as step 3 of your skincare routine, after toner, before moisturiser.
SHAKEUP TIP: For the best results, apply a generous amount of serum at night-time as the last step in your routine. Let the ingredients work their magic overnight and wake up with healthier, well hydrated skin!
FACE 4WARD - Matte-Effect Gel Moisturiser
Step 1 Always apply moisturiser to clean dry skin, after cleansing or serum. Twist open the cap and remove the inner lid.
Step 2 Gently dot the moisturiser over your face.
Step 3 Massage thoroughly into your face and neck until blended into your skin.
Step 4 Leave the product on the skin for a few minutes to be fully absorbed before continuing to apply your next product such as bb cream.
USAGE: A light weight, but super hydrating men's moisturiser, designed to deliver a non-greasy and refreshing finish for oily skin, leaving your skin feeling soft and supple. For optimal results, use our moisturiser as part of your daily skincare routine, after face wash, toner and serum, or it can also be used in isolation for a boost of hydration whenever your skin needs it. Suitable for daily use, both Day and Night.
SHAKEUP TIP: Struggle with sweaty skin post workout? Apply our matte-effect gel moisturiser after showering to clean skin to keep oil at bay all day!
LET'S BE CLEAR - Oil-Control Clay Face Wash + Mask
AS AN OIL-CONTROL FACE WASH
Step 1 Before use, twist open the lid to remove the foil seal and wet the face with water.
Step 2 Apply a coin-size amount of oil control face wash to clean fingertips then gently massage over damp skin using circular motions. Avoid the immediate eye area.
Step 3 Rinse thoroughly with lukewarm water or remove the excess with a damp washcloth.
AS A CLAY FACE MASK
Step 1 Use your fingertips to apply a thin and even layer to dry skin, avoiding the immediate eye area.
Step 2 Allow the mask to dry for 3-5 minutes.
Step 3 Rinse thoroughly with lukewarm water or you can remove the excess with a damp washcloth.
AGE DEF-EYE - Instant Lifting Eye Cream
Step 1 Gently squeeze a pea sized amount of the product out of the tube.
Step 2 Lightly dab around the eye area paying particular attention to crow's feet and fine lines. Massage into the skin until all blended in.
Step 3 Use in the morning after cleansing, applying SPF and moisturising.
Step 4 Wait for the cream to dry before applying concealer or BB cream.
Shakeup Tip: Use before BB creams or concealers for perfectly primed skin to achieve smoother results. Suitable for daily use.
CALM AS YOU ARE - Post-Shave Soothing Lotion
Step 1 After shaving or grooming your facial hair, wash your face with a gentle cleanser and pat dry.
Step 2 We recommend using a toner to complete your skin cleanse.
Step 3 Squeeze a small amount of CALM AS YOU ARE Post-Shave Lotion into your hand, gently apply and massage into the areas of your face affected by shaving, until completely absorbed.
Step 4 Don't forget to apply sunscreen as the last step, always.
USAGE: Enjoy the ultimate soothing and hydrating after-shave experience. Formulated with revolutionary ingredient Dermasooth™ to provide unparalleled comfort to your skin. Enriched with the goodness of Witch Hazel and Calendula, designed to tackle inflammation and redness. Say goodbye to razor burn, irritation and discomfort and welcome a clear, smooth complexion. With a fresh subtle sent. Suitable for all skin types, and for both day and night use.
SHAKEUP TIP: CALM AS YOU ARE can be used all over your face as a replacement of your usual moisturiser.