FOR MEN

We challenge gender stereotypes.
We reject toxic masculinity.
We embrace a new era in
men's beauty.

We are on a mission to break down the barriers and stigma around men’s cosmetics, by offering easy-to-use products with unique formulas, specifically designed for men.

4 MAJOR DIFFERENCES BETWEEN MEN'S AND WOMEN'S SKIN

1. Testosterone stimulation makes male skin, on average, 20-25% thicker than female skin.

2. Extra sebum production means male skin is oilier and shinier than female skin. As a result men are more prone to impurities and acne.

3. Due to more active sebaceous glands, men tend to have more and larger pores than women.

4. Shaving stresses the skin, so male skin can be more sensitive and reacts faster.

UNDERSTANDING
THE DEMAND

We know that for most male cosmetic users, subtlety is key. The ideal is to look fit, fresh and healthy in as natural a way as possible. We also understand that today’s consumers are paring down their skincare routines, so they are looking for multipurpose and multifunctional products with quality ingredients. With our "skincare first" mindset, our innovative hybrid range combines clinically proven skincare benefits with high-performance cosmetic features, so our consumers can achieve both instantly visible results and longer-term skin health.

HYBRID PRODUCTS =
PROVEN SKINCARE BENEFITS +
EFFECTIVE COSMETIC FEATURES

Skincare benefits:
• SPF protection
• Certified 24-hr moisturisation
• Proven ingredients such as Hyaluronic Acid, Antioxidant Vitamin E and Butcher’s Broom

Cosmetic features
• Effective coverage, instant gratification
• Evens skin tone and complexion
• Colour Correcting Technology
• Subtle undetectable and natural mattified finish

MEET SHANE AND JAKE

Shakeup is founded by twin brothers, Shane Carnell-Xu and Jake Xu.

Born in Beijing and grew up in the UK, the brothers, who use cosmetics themselves, struggled for years to find the perfect products that were best suited for their needs. So after extensive research, they set out to create their own range of vegan, cruelty-free cosmetic products, designed specifically for men's skin type and concerns.

"Our dream is for Shakeup to be included in every man’s grooming and skincare routine, helping them look and feel their 100% every day! And as a proud British brand, we want to build a global reach to promote our liberal values and forward thinking attitude, and become a leader in men’s beauty."

 


SEE THE RANGE

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