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At Shakeup Cosmetics we are committed to promoting ethical practices and environmental sustainability within the cosmetics industry. Personal care should never come at the expense of our planet, people or wildlife. With this in mind, we have developed the following ethical and environmental statements that guides our practices and adheres to our brand's values:


As a PETA-approved cruelty-free and vegan brand, we take pride in the fact that none of our products are tested on animals or contain any animal-derived ingredients, this includes all of our products sold internationally too. We stand firmly against any form of animal testing and prioritise the use of alternative methods to ensure the safety and effectiveness of our products.


We hold ourselves to the highest standard of wellness throughout our supply chain. Actively collaborating with suppliers who share our commitment to fair labour practices, safe working conditions, and fair wages. We value diversity, inclusivity, and transparency in all aspects of our operations, fostering an environment that celebrates and empowers everyone.


Our mission extends beyond just skincare. We are dedicated to breaking down negative stereotypes and embracing diversity. We actively build, support, and engage with a diverse community, championing empowerment for every individual, regardless of gender, race, sexual orientation or background.


We recognise that the beauty industry has room for improvement in terms of sustainability, and we are committed to doing better. We are actively working towards upgrading all our packaging to the highest possible levels of post-consumer recycled materials (PCR) and ensuring it is fully recyclable. To promote transparency, each of our products comes with a scannable QR code that provides detailed information on our packaging materials and recycling instructions. We encourage responsible disposal, aiming to reduce waste and contribute to a circular economy.


At Shakeup Cosmetics, our goal is to inspire positive change in the men's cosmetics space and empower individuals to make conscious choices for themselves and the environment. We are dedicated to continuously reviewing and improving our practices to ensure we uphold our ethical and environmental commitments.