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The Perfect Shave

Here’s everything you need to know for a perfect shave! Whether you're usually clean shaven or shaping an impressive beard, your face will thank you for following these tips - say goodbye to irritation, discomfort and in-grown hair.

Disclaimer: You don’t have to use our brand new after-shave lotion in this routine but it sure does help…

STEP 1: Pre-Shave Preparation

Fail to prepare, prepare to fail. This is also true when it comes to shaving. If you don’t prep your skin and facial hair before a shave, you’ll increase the friction of the razor on your skin and this can lead to irritation like the dreaded razor burn.

  1. If you have time - start with a warm shower, if you don’t have time - use a damp and warm cloth to soften your facial hair.
  2. Don’t skimp on the shaving cream or gel, quality ones will help to create a smooth, protective layer over your skin.
  3. For extra protection against razor burn, use a pre-shave oil to further lubricate your skin.

STEP 2: The Perfect Shave

Now it’s time for the main event, you need the right tools and the right technique to get the perfect shave. Our top tips include:

  1. Use a sharp, clean razor to minimise irritation and ingrown hairs. When you start to feel tugging on the hair it’s time to get out a shiny new razor.
  2. Shave in the direction of hair growth to reduce friction and prevent razor bumps.
  3. Rinse and clean your razor frequently and avoid applying too much pressure, the skin on your face is delicate and should be treated as so.

STEP 3: After-Shave Routine

Another vital part of any shaving routine to get the best results is what you do after shaving, unfortunately you can’t just stroll straight out the front door - there’s a few follow up steps you need to do first:

  1. Rinse your face with cool water, this will tighten up your pores stopping dirt + bacteria but also help soothe your skin.
  2. Gently pat your skin dry with a clean towel, avoid rubbing as this can cause more irritation.
  3. Apply a generous amount of after-shave lotion. Our Calm As You Are soothing lotion is a great option if you need a recommendation. This is to calm inflammation and moisturise your skin.
  4. For longer facial hair like stubble or beards, a beard serum or conditioner can help to maintain and encourage healthy hair growth.

STEP 4: Long-Term Maintenance

What can you do outside of your actual shaving routine to help get the perfect shave?

  1. Incorporate regular exfoliation into your skincare routine to prevent ingrown hairs, you can do this with a daily face wash and clarifying toner.
  2. Always apply an SPF to protect your skin barrier from sun damage.
  3. Drink plenty of water to stay hydrated and prevent dehydration and dry skin.

Happy Shaving

There you have it, your step-by-step guide to achieving a smooth, irritation-free shave every time. With our new after-shave lotion Calm As You Are, you can say goodbye to post-shave discomfort and hello to confident, healthy-looking skin.


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