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CONCEALERS FOR MEN
VS.
FOUNDATIONS FOR MEN

In recent years, we’ve seen a shift in the male grooming industry, thanks to pop culture shows such as Love Island and TOWIE.

Men’s makeup has become less socially unacceptable and (finally) a welcomed addition to modern men’s daily skincare routine. Out of all the makeup products on offer, Concealer and Foundation are by far the best sellers at the moment. With their simplistic skin solutions and the ability to deliver an instant visible result, it’s not hard to understand why!

Despite the popularity, there’s still a gap in resources to educate men on the dos and don’ts. Continue reading to find out more about men’s Concealer, Foundation and the differences between the two.  

WHAT IS CONCEALER FOR MEN?

The best men’s Concealer should achieve two things: coverage and invisibility. The hint is in the name ‘conceal’- to prevent something for being seen. Whether it’s those pesky dark circles under the eyes that never seem to budge or the annoying blemish appearing the morning of an extremely important meeting. A concealer for men can cover it all, discreetly.

 

TOP TIP: Always look for a moisturising men's concealer, the extra hydration helps to blend into your skin and delivers a natural result.

FOR DARK UNDER EYES:
TRY EYE EYE CAPTAIN UNDER EYE CONCEALER

Our Under Eye Concealer and Moisturiser’s unique applicator reduces puffiness around the eye area whilst also covering the appearance of dark circles and bags.

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WHAT IS FOUNDATION FOR MEN?

Foundation is applied to even and brighten skin tone whilst also offering coverage on facial imperfections like blemishes and redness. Think of it as the ‘foundation’ of your makeup routine, you can build anything on top if the structure is solid. The best foundation for men also includes moisturiser to keep your skin healthy and younger-looking.

 

TOP TIP: Always apply down to your neck for a natural, undetectable finish.

FOR A NATURAL COVERAGE:
TRY LET'S FACE IT TINTED MOISTURISER

Lighter than a Foundation, a BB Tinted Moisturiser cream offers sheer to medium coverage for an undetectable, buildable result.

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