In recent years, we’ve seen a shift in the male grooming industry, thanks to pop culture shows such as Love Island and TOWIE.
Men’s makeup has become less socially unacceptable and (finally) a welcomed addition to modern men’s daily skincare routine. Out of all the makeup products on offer, Concealer and Foundation are by far the best sellers at the moment. With their simplistic skin solutions and the ability to deliver an instant visible result, it’s not hard to understand why!
Despite the popularity, there’s still a gap in resources to educate men on the dos and don’ts. Continue reading to find out more about men’s Concealer, Foundation and the differences between the two.