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WHAT IS A FACE SERUM AND DO I NEED ONE IN MY ROUTINE?

If skincare is new to you then different products can become very overwhelming, very quickly, leading you back to your bar of soap, and no one wants that.

Skincare doesn’t need to be complicated... just follow this short guide to face serums: why you need one and how to use it!

Serums are designed to treat specific skin issues that cleansers and moisturisers cannot, such as reducing the signs of ageing. They can be used in the morning or the evening but this is all up to personal preference- there really isn’t one rule. I prefer to sleep and let the skincare work it's magic overnight!

Known for being super easy to use and quick at absorbing into the skin so you don’t need to worry about your skincare routine taking too long.

The benefits of a serum vary depending on your skin concern.

Main benefits include:

• Nourishes and repairs damaged skin.
• Combats multiple signs of skin ageing reducing the appearance of wrinkles.
• Helps to reduce excess oil, calm irriation and targets uneven skin tone.
• Boosts hydration and tightens pores to reveal healthy radiant looking skin.

It's always been a staple in my routine because it's so light on the skin it doesn’t give a greasy or oily feel.

KEY TAKEAWAYS...

USE: A face serum after a cleanser but before your moisturiser and SPF.

APPLY: A few drops onto the face and pat into the skin.

PURCHASE: In terms of picking your preferred serum, look to see what skin concern it benefits e.g., brightening the skin, reducing signs of ageing, boosting hydration and so on.

FACE 4WARD - SERUM Thumbnail

FACE 4WARD - SERUM

£40.00

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