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Shane & Jake: Joining the British Beauty Council’s Advisory Board

We're thrilled to share some exciting news that has been brewing behind the scenes here at Shakeup headquarters. Towards the latter part of last year, our founders Shane and Jake were appointed to the British Beauty Council’s Advisory Board!

A Full Circle Moment

This achievement marks a significant milestone in the Shakeup journey. Four years ago, when Shakeup first launched, Shane and Jake were fortunate to receive invaluable support and guidance from the British Beauty Council. Now, being invited to join the Advisory Board feels like a real full circle moment for them and an opportunity to give back and contribute to the industry to which they owe their success.

Who is the British Beauty Council?

The British Beauty Council is a not-for-profit organisation dedicated to nurturing and supporting the UK’s beauty industry. Through collaboration and strategic initiatives, they encourage innovation and sustainability, ensuring sector remains resilient and future proofed.

Vision for Progress

As members of the Advisory Board, Shane and Jake are eager to roll up their sleeves and dive into the work ahead. Together with the British Beauty Council, they'll be tackling the challenges facing the beauty industry today, and they're excited to play their part in shaping a brighter future.

Join Us on the Journey

If you're a fellow beauty enthusiast, industry professional, or Shakeup supporter, to stay in the loop make sure you’re signed up to our mailing list or follow us on socials.

Meet our products that started the Shakeup journey – LET’S FACE IT men’s tinted moisturiser and EYE EYE CAPTAIN men’s under-eye concealer.


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