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Introducing CALM AS YOU ARE: Your New Grooming Essential

HUGE news! It's LAUNCH WEEK here at Shakeup, and we couldn't be more thrilled to unveil our latest innovation. But this isn't just any new product—it's our first product in the beard care and shaving category.

After listening to our customer feedback and hearing what products you wanted to see next, we're proud to introduce CALM AS YOU ARE, our soothing post-shave lotion. Months and months of development have gone into crafting this effective formula, and we're so excited to be able to finally share it with you.


CALM AS YOU ARE is a post-shave lotion infused with the goodness of Witch Hazel and Calendula. Designed to calm sore, red skin after the irritation of shaving, this expertly crafted formula leaves your skin feeling smooth, hydrated, and happy.

For All or No Facial Hair

The best thing about CALM AS YOU ARE? It’s versatility. Whether you're clean-shaven, rocking stubble, or sporting a full beard, this is your new grooming essential.

  1. Clean Shaven: Massage an even layer onto the freshly shaved area for instant relief.
  2. Stubble: Apply a small amount to both facial hair and skin after a quick trim to keep irritation at bay.
  3. Full Beard: Use it to soothe your neck and cheeks after tidying up your facial hair.

    A bonus point—CALM AS YOU ARE doubles as a moisturiser. Say goodbye to the hassle of multiple products; this multitasking lotion can be used all over your face and even as a replacement for your everyday moisturiser when you shave. Plus, it smells amazing (if we do say so ourselves).

Join Us in the CALM AS YOU ARE Experience

We hope you enjoy CALM AS YOU ARE as much as we do, keep your eyes peeled on our socials and email newsletter for upcoming helpful tips, tricks and guides on getting the most out of your shave.

Find out all about CALM AS YOU ARE


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